The bmannconsulting.com website
bmann.ca
1---
2---
3Wardley Maps are a method created by [[Simon Wardley]] to review and develop strategy around business and markets.
4
5One of the base concepts is that new innovations go from invention / genesis where everything is custom and bespoke through to commodity / utility.
6
7Genesis -> Custom Built -> Product (Rental / SaaS) -> Commodity (Utility)
8
9He originally developed this around the evolution of cloud computing.
10
11The [[Pioneers, Settlers, and Town Planners]] shows the mapping of personality types to stages of evolution / approaches needed for each stage.
12
13
14
15## Resources
16
17[Wardley's "book" on Medium](https://medium.com/wardleymaps)
18
19## Videos
20
21<iframe width="560" height="315" src="https://www.youtube-nocookie.com/embed/L3wgzl2iUR4?si=wb4rlnTROuoVdooH" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>