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1---
2title: Audience - Community - Product
3link: https://latecheckout.substack.com/p/the-framework-to-find-traction-for
4tags:
5 - article
6 - marketing
7 - distribution
8published: 2023-01-12
9author:
10 - Greg Isenberg
11---
12Audience - Community - Product framework described by Greg Isenberg in [The Framework to Find Traction for your Product](https://latecheckout.substack.com/p/the-framework-to-find-traction-for)
13
14> how to get traction with your product idea through building audiences and community.
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16> The three components I’ve laid out — Audience, Community, and Product — comprise the funnel for building a business in 2023. I call it the **ACP Funnel.**
17>
18> **Audience:** bring people into the stories you’re telling
19>
20> **Community:** create a space for people who love your stories and identify with your brand
21>
22> **Product:** give your community a product to achieve their goal and improve their own story
23