---
title: Audience - Community - Product
link: https://latecheckout.substack.com/p/the-framework-to-find-traction-for
tags:
  - article
  - marketing
  - distribution
published: 2023-01-12
author:
  - Greg Isenberg
---
Audience - Community - Product framework described by Greg Isenberg in [The Framework to Find Traction for your Product](https://latecheckout.substack.com/p/the-framework-to-find-traction-for)

> how to get traction with your product idea through building audiences and community.
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> The three components I’ve laid out — Audience, Community, and Product — comprise the funnel for building a business in 2023. I call it the **ACP Funnel.**
> 
> **Audience:** bring people into the stories you’re telling
> 
> **Community:** create a space for people who love your stories and identify with your brand
> 
> **Product:** give your community a product to achieve their goal and improve their own story