commit 0992d41fd94d115d2b051cb46e136e4c7eb4e445 · bmann.ca/bmannconsulting.com

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_notes/ACP.md

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       title: Audience - Community - Product

     

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       link: https://latecheckout.substack.com/p/the-framework-to-find-traction-for

     

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       tags:

     

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         - article

     

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         - marketing

     

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         - distribution

     

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       published: 2023-01-12

     

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       author:

     

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         - Greg Isenberg

     

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       ---

     

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       Audience - Community - Product framework described by Greg Isenberg in [The Framework to Find Traction for your Product](https://latecheckout.substack.com/p/the-framework-to-find-traction-for)

     

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       > how to get traction with your product idea through building audiences and community.

     

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       <!-- more -->

     

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       > The three components I’ve laid out — Audience, Community, and Product — comprise the funnel for building a business in 2023. I call it the **ACP Funnel.**

     

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       > 

     

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       > **Audience:** bring people into the stories you’re telling

     

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       > 

     

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       > **Community:** create a space for people who love your stories and identify with your brand

     

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       > 

     

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       > **Product:** give your community a product to achieve their goal and improve their own story

     

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_notes/BorisFund.md

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       permalink: /borisfund/

     

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       I’m running a personal, independent [[Open Collective]] in order to further my interest in [[pooling capital and collaboration]].

     

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       I thought about this around the same time as seeing [[Initiative on Sponsorship Forwarding]], where the author Anthony Fu has also [setup a personal collective](https://opencollective.com/antfu).

     

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       ## Open Collective

     

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       I’ve hooked up Stripe to my personal account to accept funds.

     

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       Being in Canada, I’ve also setup Interac to send funds directly. 

     

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       #todo

     

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       - setup OC - logo, description

     

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       - embed OC widget here

     

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       - select some initial projects

_notes/Greg Isenberg.md

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_notes/Idle Ventures.md

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       link: https://idle.ventures

     

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       tags:

     

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         - venturestudio

     

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       ---

     

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       One of [[Joan Westenberg]]’s projects

     

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       > we are a portfolio company + studio + fund. we build audience, community and product based businesses.

     

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       [idle thoughts](https://paragraph.xyz/@idle/) is the blog on [[Paragraph]].

     

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       Use the [[ACP]] framework

     

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       > **Audience:** F++k yelling into the void. We craft stories that stick, messages that matter, and vibes that resonate.

     

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       > 

     

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       > **Community:** We’re talking cult-level devotion, minus the creepy stuff. Think of your followers morphing into a badass army of brand warriors.

     

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       > 

     

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       > **Product:** Launching products shouldn't feel like a Hail Mary pass. We think of ACP like having a crystal ball. Co-create with your tribe and watch them line up.

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_notes/Initiative on Sponsorship Forwarding.md

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       link: https://antfu.me/posts/sponsorship-forwarding

     

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       published: 2024-04-19

     

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       author:

     

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         - Anthony Fu

     

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       tags:

     

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         - commonsfunding

     

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         - opensource

     

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       A discussion on “front facing” projects that can find funding and sponsorship directly, be underlying dependencies that find it a challenge of awareness. 

     

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       Front facing projects should be “forwarding” sponsorships on to their dependencies. GitHub Sponsors makes this extremely inefficient / expensive of tax overhead.

     

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       The author [Anthony Fu is experimenting with using a personal collective](https://opencollective.com/antfu) on [[Open Collective]] in order to pool funds and curate which dependencies they should go to.