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---

     

       
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title: May 10th, 2024

     

       
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date: 2024-05-10, 07:36:45 -07:00

     

       
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section: journal

     

       
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link: https://swardley.medium.com/map-evolution-not-maturity-bae6ea1a2743

     

       
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tags:

     

       
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  - wardleymaps

     

       
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---

     

       
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[[Simon Wardley]] on why [[Wardley Maps]] use evolution rather than maturity in [Map evolution not maturity](https://swardley.medium.com/map-evolution-not-maturity-bae6ea1a2743): “(maturity is) almost always championed by salespeople who are trying to sell outdated technology that may not be in your best interest”